However, whatever it is, it is important that you include them in a natural way in the text that will accompany your podcast and that you do not abuse their use. Include the episodes on your website – It is very common for people who make podcasts to only publish them on podcasting platforms. This is not negative, since this type of website is the best place to host and distribute content of this type. However, to improve your Google ranking, it's a great idea to embed your episodes on your website along with short written transcripts including the keywords you want to rank for. In these blog posts it is also important that you include these keywords in the images you include and in the metadata. Ask your audience to interact – Google places a high value on users interacting with content. For this reason, encourage your listeners to share the podcast, to leave a rating and to give their opinion in comments, both on the podcasting platform itself and on your website where you share them.

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In these blog posts it is also important that you include these keywords in the images you include and in the metadata. Ask your audience to interact – Google places a high value on users interacting with content. For this reason, encourage your listeners to share the podcast, to leave a rating and to give their opinion in comments, both on the podcasting platform itself and on your website where you share them. How to position your podcast on the platforms Now that you know some ways to improve the positioning of your podcast in the Google search engine, it is time for you to discover some tricks to enhance your SEO strategies within podcasting platforms.