Engaging consumers at the forefront of sales funnels is essential, but repeaters build value over time. According to Business Insider, repeaters are almost twice as likely to buy as new site visitors. In addition, repeaters account for nearly two-thirds of the revenue of the world's top e-commerce brands. The Dollar Shave Club is a classic example of an e-commerce brand that has disrupted the market and built an enviable business with loyalty programs. The razor and bathroom jewelery brand boasts more than 2 million monthly subscribers and was acquired by Unilever in 2016 for $ 1 billion. Other types of loyalty programs include membership discounts, shopping benefits, exclusive contests and prizes.

Keep in mind that it's difficult for Amazon sellers to establish a strong brand image. Online merchants compete more than Amazon sellers Cork Gents Bicycle shop by generating targeted traffic in SEO, PPC, and content marketing campaigns, building professional authority, offering unique products, and winning repeaters in loyalty programs. You can build your advantage over.

Know your business and plan your game plan

As you can see, there is more than one e-commerce strategy that works for all brands. Therefore, it is important to evaluate your current e-commerce strategy and design an action plan that will help you reach your short-term and long-term goals.

Think about whether you are ready to sell directly to consumers. Specifically, evaluate your digital and physical infrastructure to determine if you can not only meet your current sales volume but also meet the growing demand as your business grows.