A type of online advertising that combines text, images, video, and a URL that links to a website of interest where a customer can get more information or buy a product: this is Display Marketing.Fabio MirandaJune 11, 21 | 8 min readdiscover the concept of display marketing and how it works Come on, it is not as simple as you read it at first, after all, there are many ad formats with different objectives, either to provide information about a particular product or to entertain the reader with this attractive digital advertising .In a market where it is expected to reach USD $225 million in 2022, it is essential that you know what Display Marketing is, why your company should invest in it, and the best tips to implement this technique and obtain results.

Don't be left behind!Display Marketing: a strategy based on what is visible Display Marketing is a strategy that seeks to use display advertising as a method to attract the audience of a website, blog , social media platform or other digital media to take a specific action.It is often made up of banner promotion techniques, which combine images and videos to grab the attention of potential customers for an organization.These tactics encourage the user to click on a landing page and take action, such as looking at a product in a catalog and guiding them through the purchase process.In short, Dominican Republic Phone Numbers List Display Marketing are digital ads that incorporate one or more of the following elements: short video clips;Pop-ups ;Audio;computer designed and optimized photos or graphics;FlashMedia;text.Most display and online advertising campaigns are charged on a cost-per-click basis — CPC —. That is, each time a search engine user clicks on your ad, you will be charged an amount based on your overall bidding strategy.So what is the goal of this strategy?Display Marketing offers us the possibility of showing offers in a wide variety of formats. Additionally, when we create display ads on advertising platforms like the Google Display Network, the ads will have the potential to reach users on millions of websites around the world.It is for this reason that this technique is presented as a great way to generate brand awareness, get clicks, conversions and sales from potential customers who may not be interested in the business itself, but have found the banner with images and videos relevant to the solution you were looking for.

We use this strategy to optimize the entire customer journey of the lead in order to convert it. From there comes the business methodology to build customer trust and loyalty towards the brand to achieve a safe repurchase.Its success lies in generating highly visual content aimed at the right target audience, at the right time on the right web page.Marketing Plan for 20226 types of display advertising that can be usedDisplay advertising converts videos, images, banners, and text into an ad unit for available network inventory, taking into account the profile of each buyer persona before deciding which combination to deliver.The 6 types of display advertising are:Traditional display adsThese are the ads that are most associated with display advertising, consisting of landscape, square, and skyscraper image sizes.They are mainly based on images with some text and are mostly used on web pages.Responsive display adsThey are a type of display ad where there are multiple text titles, descriptions and images that the Ads platform algorithm uses to place, size and target an ad in various combinations determining the best performing format for the specified audience.

Retargeting Display AdsRetargeting, or remarketing , is when a display ad is shown to people who have visited a web page, usually a specific page or a set, in a specific period, but have not yet completed the desired action, such as checking out. purchase.In this sense, they become a great vehicle for personalized content .native adsThis category is designed and placed in the same style as the content of the web page, email, etc.They are seen as promoted or recommended content on various sites, but usually do not look like advertisements at all.social adsHave you been on Facebook or LinkedIn and got ads? Precisely, those are social ads.Like responsive graphics, they are a combination of text, images, and even videos with a Call to Action .discovery adsThis class of Display Marketing are a form of native ads that use machine learning to display image assets in the most appropriate format for the user.These appear in YouTube search results, for example.Why should your company invest in it?To understand why your company should invest in a Display Marketing strategy, you have to be clear about its 4 main advantages: Diversity of usesDisplay ads come in many shapes, sizes, and formats. This means that we can choose an advertising style that has a great impact on a specific target audience.For example, if we seek to create a Display Marketing campaign referring to the sale of pet food, we have to create a banner that combines photos and videos as a reference on the benefits of good nutrition for pets, happy faces and owners. happy.