With the development of the Internet, consumer executive list brands are gradually becoming Internet-based and entering the era of video marketing. Facing the era of video marketing, brands need to create more in-depth video content to deepen their brand executive list symbols. The short video did not have enough time for the brand to tell its story clearly, so the medium video was derived, and its market value has also attracted the attention of the brand. Let’s start with the plight of consumer brands.

In the past few years, on the one hand, new consumer executive list brands have been sought after in the capital market, looking forward to finding the next "Bubble Mart"; on the other hand, after the traditional e-commerce traffic dividends have peaked, the e-commerce channel costs executive list are high, and the days of retail brands are generally more and more. sad. After the rise of the Internet, especially after the popularity of videos and live broadcasts,

The debates on "brand uselessness" and "category is greater than brand" have been going on for a long time. However, compared with pure product connection, brand executive list value can form a closer and lasting connection with consumers, thereby extending the life executive list cycle value of consumers. Betting on the growth of consumer brands is still a major market trend, which is not only against the background of China's macroeconomic shift, but also the necessity for the Internet to connect to mass consumption at a deeper level.