When it comes to social commerce, what comes to your mind? Pinduoduo, "Little Red Book" or "What's Worth Buying"? In this article, the author puts aside the popular social e-commerce apps, and comes to chat with you about the niche "junction" app. With the successive listing of companies such as Pinduoduo, "Little Red Book", and "What is Worth Buying", the social e-commerce track is entering the second half of the sprint stage. This article is the author's first product analysis report, which will analyze a niche social e-commerce software - "junction" APP. Through a comprehensive analysis of the functions and users of the product, corresponding suggestions are put forward for the future development of "Intersection".

I hope that as a newcomer to the product, I can find my own direction and grow together like "Intersection". The framework of this article: Functional framework and usage paths Market analysis user analysis Core function analysis Operational Analysis Summarize 1. Product function structure and user usage path 1.1 Product functional structure "Intersection" is a phone number list content-based e-commerce platform with UGC as the core. The main user group is young women. According to its page framework, its core function is that users share road conditions and interact with users by watching road conditions. It belongs to social e-commerce. business. Figure 1 "Intersection" functional structure diagram 1.2

User path There are two main scenarios for users to use road conditions: One is to look at the road conditions. When there is a relevant shopping need, road users will enter relevant keywords on the page to see if there are big V or other road users who have shared relevant information, or read the latest news in groups on related topics. . The other is the road condition. For ordinary users, when they are particularly satisfied with today's outfits, they will choose to post their daily outfits in the community, and other users will leave messages and interact with them in the dynamic.