Click share is the percentage of clicks on your ads compared to the clicks Industry Email List they were likely to receive. Analyze click-through rate in combination with impression rate to get a better idea of ​​how weak your campaigns are and how they are improving. In paid search, if the impression share is high but the click-through rate is low, your ads may appear Industry Email List for irrelevant queries. If the same situation occurs in Google Shopping, the price of your products may be too high compared to the competition. Or maybe competitors are showing promotions on their ads more often than you are.

Conversely, if the impression share is low Industry Email List and the click-through rate is high, consider bid more aggressively to increase impressions and drive even more clicks. Push the products that have the best price for an easy win. Use Industry Email List smarter segmentation If you can't just increase the budget in response to your competitor's increased impression share, try this instead: Segment products into campaigns based on the exposure you want those products to get. Increase bids in campaigns with the highest margin or best performing assets.

Or create separate campaigns for branded Industry Email List and unbranded queries. In Sidecar's 2018 Google Shopping Benchmarks report, we found that clicks from branded searches drove 171% more ROI and four times the CTR than non-branded searches. Also, in Google Shopping, Update your mobile strategy Google Shopping reached a major milestone in the fourth Industry Email List quarter of 2018, according to research from Sidecar. For the first time ever, more than half of all Shopping conversions happened on mobile devices.