As we enter a new year, there is once again a new set of predictions, hopes, and concerns about where digital marketing is heading in the next twelve months and beyond. There are so many exciting developments set to take place and I can't wait to Phone Number List see how these play out in 2018. One of the interesting areas I've seen in many trends is the recurrence of two themes: artificial intelligence (AI) and machine learning. These two closely related topics seem to be taking hold in a number of areas, including marketing automation, digital creation, personalization, and marketing technology.
However, it is the influence of AI and machine learning on the future of search that I would like to explore in detail in this article and the potential business and marketing implications. Successful SEO Guide Download our Premium Resource – Guide to Phone Number List Successful SEO This guide is one of our most popular and rightly so. If you do it right, SEO can be a fantastic and relatively inexpensive way to attract quality visitors to your site who want to do business with you. Access the successful SEO guide The research is as relevant as ever, and it's worth reflecting on a few key data points:84% of people agree that the internet is the first place they go when they need new information50% of all search queries come from mobile devices Every day,
3.4 million people get a new smartphone, a number that will only increase in both developed and developing countries There is every indication that the decade-old content discovery model will be disrupted when search engines stop directing visitors to Phone Number List websites and answer user questions directly. For many people, search engines will become “The Web”, in the sense that they will not leave the interface since their questions will have been answered as a direct result of their search. Around this time last year, Christopher Jan Benitez blogged about some of the top SEO trends for 2017 and identified 2017 as the year of voice search, referencing data indicating that voice search is gaining share on several search engines: