Example of star ratings in Google search results Reviews can also appear in local search results Local Pack for example for a nearby restaurant. For a local rating companies need a listing on Google My Business. Moz s Local Search Ranking Factors report reports that user ratings are one of the top three factors that determine whether a company ranks in the local pack. Review management needs guidelines A bad answer can damage the companys image. A verification policy for replying to reviews should therefore be implemented in companies. This can serve as a frame of reference for the correct handling of the assessments. Half of companies have a policy on how to reply.

This means that rules have been established about what should be included in the response or what tone and style to use. These are important dos and donts when responding to negative reviews that can help your business. Review Management How companies should respond to reviews The most important thing however is not to take the criticism Specific Database as a reason to doubt yourself. See the feedback as an opportunity to improve your offerings and make future customers happier. Correct implementation of a policy also requires the right people. Companies should appoint one person to lead review management in their company. At the very least every business needs a person whose job is to oversee online reviews.

Review management in companies overview of study results Want to learn more Then take a look at our Review Management Software directory to discover more products. Methodology The study was conducted in October . For the study we interviewed over managers and owners from Germany France Italy Spain and the Netherlands. managers from Germany were interviewed. The following participants qualified for this survey Manager and owner middle management board from a small or medium-sized company - employees Receive and monitor online reviews for their products/services Are involved or someone.